Posts by Guest User
Meet our Empresarios: Tienda Doña Maria
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Country of Origin:
Sinaloa, Mexico

Significance of Name: 
The store name is a tribute to the mother’s name.

Goals for Business: 
Brendas goal is to someday be able to grow her business enough to offer a job to community members and to potentially be able to have to give out scholarships to students and people who are in the financial need or with obstacles which limit their resources such as DACA.     

Meet Brenda Reyes

She is the owner of Tienda Doña Maria. Brenda moved to the U.S. in 1995, and is a current DACA recipient. She grew up in the NE Cully neighborhood all her life, alongside her family. As she grew up, she realized there was a lack of stores that offered products from Latin America and the services that her community used. This is what sparked her entrepreneurship. Her goal to provide for the neighborhood and surrounding areas to help out those who had limitations with regards to travel and the language barrier.

Tienda Doña Maria

Tienda Doña Maria is a Mexican grocery store where you can find phone cards, money transfers, pay bills, shipments and much more! Established in 2009, the store has supplied the community around Hacienda CDC’s headquarters with groceries, and services which commonly used. 

 
Meet our Empresarios: Paola Zarate Insurance
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Name of Business: Paola Zararte Insurance

Country of Origin: Mexico City, Mexico

Goals for the Business: Help customers identify the insurance coverage that best fits their needs.

Paola’s Story

Paola has a deep appreciation for family, which inspired her to follow in her entrepreneurial parents’ footsteps to open her own business. Originally she attended school in Mexico City, and eventually graduated from Washington State University, where she worked in the industry before starting her own insurance agency 6 years ago. She enjoys the flexibility and opportunity that business ownership offers, especially as she begins her own family and advances her career as a professional business woman.

About Paoala Zarate Insurance

Meet Paola Zárate , she is an affiliate of Farmers Insurance agency, providing services to organizations, individuals, families and businesses. Identifying an insurance disparity among newcomers to the United States, Paola Zárate insurance exists to inform the community of the benefits and importance of having insurance.  With a dedication to community prosperity, Paola offers insurance, retirement planning and much more. As your local Farmers® agent in Portland, OR, she help customers like you identify the insurance coverage that best fits your needs. This process is straightforward and personalized to help make you smarter about insurance. She has the knowledge and experience to help you better understand your coverage options--whether that's auto, home, life, renters, business insurance and financial services.

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: Fernando's Alegria
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Name of Business: Fernando’s Alegria

Country of Origin: Tolca, Mexico

Goals for Business:  They hope that the Mercado will be a success, be able to cater events and eventually, they would like to own a restaurant. 

Fernando’s Story

Fernando Rodriguez has worked hard to build his business into a success and set a name for himself in the industry. A toluqueño de corazón, Fernando appreciates this opportunity to make something that encompasses what el sabor mexicano means. 

About Fernando’s Alegria

Your experience at Fernando's begins the moment you the Portland Mercado. The smell of culinary creativity will draw you to Fernando's cart, where you will always be welcomed with open arms. Fernando's puts a creative spin on classic burritos and wraps. From mojito vegan wraps to carnitas burritos, there is something to be found for everyone on their extensive and innovative menu. And for those who so not like the wrap or the wheat tortilla, you can have a deconstructed burrito!

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: AleCocina
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Name of Business: Alecocina

Country of Origin: Argentina

Goals for Business: Showcasing the Argentinian culture through the flavors and dishes which highlight their culinary excellency.

Alejandra’s Story

Mi nombre es Alejandra Kochanowski, de Argentina. llegue a Los Angeles, California en el año 2001 a los 29 años con el sueño de tener mi propio negocio de comida Argentina .

A los 13 años de edad, comencé a trabajar y siempre tube el sueño de ser una Empresaria para poder tener mi propio negocio y poder ayudar a quienes más lo necesiten. En el año 2003 conocí a mi esposo, Daniel Kochanowski con quien mi sueño se comenzó a hacerse realidad. Tuvimos Dos Hijos Agustin y Brian, quienes hoy son mi motor y razón para no abandonar este gran sueño de ser dueña de mi negocio.

Con el tiempo comencé a cocinar para fiestas en mi iglesia y para eventos privados. Poco a poco todos me ayudaron a llevar adelante mi Sueño de tener mi propia casa de comida típica de mi país, ARGENTINA! Fue eso lo que me brindo la oportunidad de poner mi propio negocio en Portland Mercado, al cual estoy muy agradecida con HACIENDA CDC por esta gran oportunidad que me están brindando. Deseo con todo mi corazón llegar al corazon de toda la comunidad Latinoamericana con mis DELICIAS ARGENTINAS! 

About AleCocina

AleCocina has always focused on showcasing the Argentinian culture through the flavors and dishes which highlight their culinary excellency. With a focus a Sandwiches and Empanadas it is the perfect place to buy food to-go, ideal for taking at home or dining near by at a park. Also, perfect for bigger things such as catering your work team or family dinner! Aside from these options which are available in many stuffings, AleCocina also caters pastries and deserts. Be sure to check out her facebook for examples of her recipes!

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: Que Bacano!
 

Hacienda CDC’s Portland Mercado is the hub for our Empresarios programming that supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Name of Business: Que Bacano!

Country of Origin: Cali, Colombia

Significance of Name:  "Qué Bacano!" is colombian slang used to describe something as cool, hip, or radical

Goals for Business: Building a relationship with the community is most important to Andres. They plan to introduce Colombian history and culture to the community by sharing their authentic Colombian recipes and food.

Andres’s Story

Meet Andres Felipe Perez he has been part of the development of the Mercado since 2013. Originally a dentist in Colombia, Chef Andres learned culinary skills from his grandmother and from studying in Italy. In order to prepare for their first business, a food cart, Andres worked in various restaurants, including Pambiche and La Carreta, and selling food at various farmer's markets in the city. Que Bacano! brings their regional flavors of Colombia to the Portland Mercado. 

About Que Bacano!

Qué Bacano! is on a mission to introduce us to rich gastronomy and culture of Colombia that is uncommonly known in Portland, by introducing us all to a deliciously unique culinary experience. Their menu is filled with traditional Colombian dishes, such as arroz con pollo, arepas, empanadas, and sancocho, treats one would find in town and cities across Colombia. Their home country is truly as diverse in landscape as it is in cuisine -- from the Caribbean sea to the Pacific Ocean - the amazon jungle to the foothills of the northern Andes mountain range, !Qué Bacano!

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: BARRIO
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Business Name: BARRIO

Country of Origin: California

Goals for Business:  To be an integral part of the Portland Mercado as a social enterprise which brings people together and gives them a reason to stay and come back.

Chris’s Story

Chris Shimamoto, the owner, partnered with the Portland Mercado to open BARRIO a social enterprise beer and wine bar. Their other venture, the wine nomad, is a mobile wine bar that provides wine and beer on tap at events throughout the region. Their expansion into a full-time space at BARRIO compliments their knowledge and expertise in the beverage and events industry, and our desire to build a sustainable project.

About BARRIO

Cultural beverages to compliment your cultural foods and services!? Si, Señores! This small "Old World style Cantina"  is located on the Northwest corner of the building, serving up wine in bottles and draft from regions of Latin America and cold, crisp beers to accommodate everything from the spiciest of dishes to the more delicate flavors. For your convenience, BARRIO leads both directly into the market hall, where you can eat food and drink, and to their patio, providing indoor and outdoor eating and drinking options at the Mercado. It is even outfitted with a covered, heated patio for the less tropical Portland months. It's a comfortable laid back space where you can hang out and enjoy. Our hope is that we've created a unique and alternative option to other drinking establishments in the neighborhood.

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: Xōcotl
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Name of Business: Xōcotl

Country of Origin: Mexico

Significance of Name: Xōcotl: Náhuatl word meaning "fruit".

Favorite Dish: Tangy Sweet & Sour Spiced slushie made with natural frozen mango and pineapple blended with fresh squeezed lime and pineapple juice topped with fresh mango, homemade "Chamoy" sauce and powdered chili pepper

Vanessa and Omar’s Story

 Meet Vanessa and Omar, Xōcotl’s owners, hope to bring the symbolism of our pre-Hispanic roots to PDX. Xocotl transforms fruits and vegetables into beverages and nutritious foods that fill us with life and health.

Vanessa and Omar grew up in Mexico City and emigrated to Oregon in 2002. Their entrepreneurial spirit and past business experience eventually drew them to the Portland Mercado’s Entrepreneurship Programs. On March 2018, they launched “Xōcotl - Fresco & Natural”, their first business in the United States.

About Xōcotl

In the Aztec worldview, the tenth month of the calendar is called Xōcotl-Huetzin (the fall of the fruit). It was a time to harvest and celebrate the "the dead days”. The "Xōcotl", a red fruit, was placed on top of a polished pole, symbolizing the tree of fertility. Young men would dance around and climb the pole to knock down the Xōcotl.

Great taste is the name of the game and we're committed to stepping up to the plate. To get the fresh flavor we're known for, your juice is made fresh after you order. We refuse to compromise on quality at our juice bar. We only use 100% natural ingredients. No added sugar or preservatives

 

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: Creole Me Up
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Name of Business:

Creole Me Up

Country of Origin:

Haiti

Significance of Name: 

The name Creole Me Up came from the language and and traditions from Haiti. In the perspective of Elsy, the Creole food made and cooked here is not up to par thus she decided to “Creole Me Up” some food.


Goals for Business:

“My goal for the next five years is that when anyone thinks of Haiti, they think of the food, drinks and flavors and not the negative stuff depicted in the media. I want people to have that connection of the food with Haiti and not the poverty and negative perspectives of Haiti. I want people to know Haiti through food and to make Pickleez known.”   

Elsy’s Story

Meet Elsy Dinvil she left a decade-long career in the financial sector to start Creole Me Up, a restaurant and catering service specializing in the foods and experiences that Dinvil grew up on with ingredients such plantains, beans and rice and other staples from her Haitian upbringing. Her restaurant was part of an ongoing trend in the industry toward temporary "pop-up" restaurants, which offer customers unique food items and experience for only a few days, or a few hours, at a time prior to Covid-19. With a growing audience base and popularity lost, it is clear that Dinvil has taken a huge hit to her business, however, she is currently focusing on selling packed products such as her delicious Pickleez.

“My name is Elsy and I am originally from Jérémie, Haiti. Haiti is divided into departments, much as the US is divided into States. Jérémie is the third largest city of Haiti and is part of the Grand’Amse department. In 1991, I came to America with a full ride scholarship to study in the United States. I was among just 20 Haitian students selected for this great opportunity. I studied Food Science Technology, graduated, and then, as part of the scholarship agreement, returned to Haiti for two years. I came back to the United States in 1999 after working at the United States Agency for Development (USAID) for two years and at CARE-Haiti for six years.Currently, I am in the process of completing my MBA with a concentration in strategy. I grew up in the kitchen. In fact, in Haiti, girls don’t have a choice. As soon as my mother started cooking, my sisters and I were in the kitchen helping with all sorts of chores and my main task always was to crush the ingredients to make the épis (marinade) of the day to marinate the main meat for dinner. 

Needless to say, I love to cook and enjoy bringing close and new friends together over tasty food. My business, Creole Enterprises LLC, was launched on August 21st, 2017 after a six-year-long struggle with digestive issues and a colon surgery. I have a solid understanding of how foods can nurture and heal the body, and at the same time, negatively affect someone’s health. I am especially focused on helping people overcome health challenges through simple choices in the food they eat. My goal is to provide chemical and allergen-free plant-based products with rich flavors, which offer an alternative in the kitchen, all while staying true to my Haitian roots, culture, and background. This is the biggest inspiration behind my business. 

I recently published a book, Cooking With My Mother that is available on Amazon. This book is filled with over 100 easy-to-follow popular Haitian recipes. My company also offers cooking classes. If you would like to participate in one of the classes, you can either follow us on Instagram, visit this website often, or join our email list. If you cannot attend our classes, just get a copy of the book! My company also caters for small and big events. Reach out to us if you would like to serve Creole foods cooked with the simplest ingredients that sink well with your guests’ bellies.”

About Creole Me Up

Creole Me Up focuses on bringing and highlighting the flavors and the true culture of Haiti to the Northwest. The goal is to expose a different perspective of what Dinvil knows as home vs what is portrayed by the media. She wants the community to see Haiti for its beauty and culinary excellence vs the hardships and poverty.

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: Jesmar Spices
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Business Name: Jesmar Spices

Country of Origin: Santa Cruz Tacache de Mina - Oaxaca, Mexico

Significance of Name: The name is a mix of the only daughters fist and last name, (Jes)sica (Mar)tinez: “Jesmar” Spices.


Goals for Business: Silverios goals are to expand his packaged salsa business to sell in retailers. He plans on focusing only on packaged products but would also love to work more at farmers markets to sells tacos as a way for people to try his marinades and packaged goods. His long term goal is to have a place to produce and package his products such as a restaurant, or grocery store with a butcher shop!    

Silverio’s Story

My name is Silverio Martinez, I was born in a town called Santa Cruz Tacache de Mina that in the beginning was dedicated to shepherding sheep and growing cotton, that's why the name of Tacache which in the Mixtec dialect means sheep behind the cotton field.

In my childhood I worked in the fields planting corn, beans and peanuts. My house is located one kilometer from the Mixteco river in Oaxaca, Mexico. My housewife mother and my peasant father. At school time I would leave school and go with my father to plant and care for the goats. My mother made a sauce with spices to dry the meat, because there was no refrigeration and we also covered the cheese with the leaves of a plant so that it stayed longer. It was from her that I learned to mix chilies with spices to create the marinades that I sell today. In addition to giving a very good flavor to the meat, it is preserved for a longer time.

My maternal grandfather was a butcher or "matanzas" as we called him in my town. Thanks to him I learned to work meat and that is why my marinades are special for preparing roasts.

Due to the economic situation of my family, I only studied elementary school. I emigrated from Oaxaca to the Federal District at the age of 16 where I worked in butchers and improving my work. When he was 26 years old, he emigrated to the United States. I worked in a restaurant for 5 years and then in a Mexican store for 12 years. In the Mexican store I prepared the marinades and they sold very well. That was how I decided to start my own business and stop working for someone else. Now they are my clients.

My business is called Jesmar Spices after my only daughter Jessica Martinez. I chose the word Spices because I make hot sauces and use 100% natural spices. My marinades are made from dried chili peppers, spices and citrus fruit juices such as lemon, orange and pineapple. Right now I am selling my wholesale marinades at butchers in the Portland Metro region and the current plan is to make my marinades in cans for the consumer to use their creativity and marinate their meats at home.

Jesmar Spices

Jesmar Spices is a company based on true traditional recipes mixed with years of experience. The man behind it all is Silverio Martinez. His story with spices began as a kid when he would learn by seeing his grandfather cook with spices and marinades to help preserve meats. Where Silverio is from refrigeration was a commodity that not many had, thus the use of spices to preserve food is very common. His grandpa himself had many years of experience and many perfected recipes that he passed on to Silverio. Due to the bad economic states of his hometown, he decided to migrate to the United States in 1997, with the hopes of finding a stable job to help out his family back home. His dream however was always to earn enough money to establish a grocery store business with a butcher shop back home to go back and run it with his family. 

         During the first few years in the U.S, he worked regular restaurant jobs to make ends meet. In 2004 he began working at a butcher shop at a Mexican store. He would use his own recipes to marinade the meats sold at this shop and realized there was a high demand for his products. This is where he began to realize that his work had more value than what he was being compensated for. He constantly asked for a raise and in all his years there his max pay only reached thirteen dollars. This sparked his entrepreneurial spirit and slowly began looking for ways to begin his own business. 

         In 2016 he began working with the Portland Mercado trough the Empresarios Program where he learned about how to properly establish a business here. In 2017 he got his license and began selling his marinades and spices to local stores. During this period he was working a regular job at night and focused on. growing is business during the day. As time went on his business began picking up to the point where he decided to spend his savings on a work truck to help deliver his products. 

        Jesmar Spices currently has products in 11 stores and supplies 4 food carts around town with his marinades. As his business continued to grow, he began to sell tacos at local farmer's markets. His first event ever was the street fair in Milwaukee, Oregon. He began selling food as a way to fund his spices business and to promote them as well since he uses his marinades to add flavor to his meats. This part of his business brought some though challenges for Silverio to face since he had never sold as a vendor himself. He undervalued his products but thanks to feedback from peers and customers he raised his prices to make a better profit margin which reflected the quality of his work. Sadly, COVID-19 has brought a halt to this part of his business but his entrepreneurial spirit has led him to evolve along with the tough times.      

        Silverio is currently focusing on selling his packaged products has recently begun developing packaged salsas made with secret recipes that he has slowly developed using his roots and traditional recipes as inspiration. YUM! 

         The three salsas are Salsa Verde, Salsa Diabla, and Salsa Puya! Currently only available at select restaurants. For inquiries or samples please contact Silverio personally.

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: La Porteña
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Business Name: La Porteña

Country of Origin: Buenos Aires, Argentina | Los Angeles, CA

Significance of Name:  In Argentina “Porteño” is what you lovingly call someone from Buenos Aires. It also pertains to any port city so as Portlanders we hold the same title so that inspired the name “La Porteña”.


Goals for Business: The goal is to get into as many retailers as they can and to expand into more stores. In the future she also plans on releasing more products but her current focus is on the two current products out.

Jessica’s Story

Meet Jessica, Causey, she is the owner of La Porteña. Originally from Los Angeles, California, she has been resident of Portland Oregon for about 25 years. Born of Spaniard and Argentinian decent, she grew up eating traditional meals all her youth which have inspired her recipes today.

Jessicas Mother who is from Galicia, Spain—the North Western part of Spain—moved to Argentina with her family right after the Spanish Civil War. It is there where her mother met her father. He was born in Argentina from Italian parents. After marrying and living, and having a child together, they decided to migrate to the United States in the 70s in search for a better life. Is here where they had Jessica, who grew up in a household full of tradition and delicious foods, inspired by the culture of both parents.

After growing up and going to school in LA for a degree in Early Childhood Education, she decided to move to Oregon in search for a fresh start. Upon arriving, she began working in a Spanish immersion kinder garden. Eventually she got burned out of that carrier and decided to test her luck in the food industry. She worked multiple restaurant jobs where she learned different aspects of that business. During this time she was simultaneously brewing the idea of starting a food cart. She found help from Mercy-Corps but that idea never flourished. However, her goal of creating a business in the food industry to highlight her culture and family traditions was always there. Thanks for the feedback from her peers and family, she decided to package her famous Chimichurri and fine tuned her recipes alongside her mother.

Her packaged business began after randomly meeting Mike Adams, a food scientist who worked for the Food Innovation Center and setting up a consultation. This is where she got the help and direction to properly package and label her product which she brought to market initially through farmers markets and other local events. During this time she reach out to the Portland Mercado after hearing about it from a friend, but unfortunately missed the enrollment date for the Empresarios Bootcamp. The following year she was part of the program and also began to utilize the commercial kitchen to make, and package her products while meeting other likeminded entrepreneurs in the Portland Mercado community. Thanks to her hard work and the help of multiple organizations, her business quickly evolved but due to COVID-19, many of her exposure opportunities vanished. Luckily her Chimichurri “Moms green” and “Spicy Red” can now be found at Portland Farmers Markets, Peoples Co-ops, Local Milk Run, Market of Choice, Montavilla Market, and Masa Fresh so you are still able to find it in stores.

About La Porteña

La Porteña is a small batch Argentine Chimichurri company made in Portland, Oregon. With the use of traditional ingredients and a flavorful spicy twist, this Chimichurri is sure to spark a flair at your future asada BBQ gathering.

With the help of organizations like Hacienda and Portland Mercado, Prosper Portland, GYRM, Built Oregon, and the OSU Food Innovation Center, La Porteña was born in May of 2019. La Porteña is committed to growing a diverse food economy, supporting our local farmers, and building strong communities between growers and producers.

Chimichurri is an uncooked sauce used both, in cooking, and as a table condiment for grilled meat. A specialty of Argentina and Uruguay, the sauce comes in a green and a red version—the red being the spicy one. It is made of finely chopped parsley, minced garlic, olive oil, oregano and red wine vinegar and certain family recipes vary. La Porteña is company whose product output possibilities are wide but their current focus is only on packaged Chimichurri but plans to venture on other products in the future once her brand presence is well established.

Her two current Chimichurris Are:

-The “Spicy Red Chimi” which is inspired by the rich latin flavors they grew up with . Made with sun drenched heat of chilis grown in the Andes of South America and combined with traditional fresh ingredients, this smoky, savory chili will transform any meal. Spoon over your favorite grilled foods, combine with roasted potatoes or veggies, mix with grains or simply use as a dip or spread. Love it with empanadas, pizza or any other meal. It’s the “everything sauce” you won’t want to live without!

-The “Mom’s Green Chimi” is inspired by tradition of offering you a seat at the family get-together—Argentinians are very welcoming! The garlic herb finishing sauce will elevate your meal with its bright, fresh flavors. With the use of locally sourced ingredients and specialty Argentine spices, it delivers a truly authentic taste you can’t find anywhere else. Mom’s Green Chimi is great drizzled over grilled foods, mixed into rice and pasta or simply a delicious dipping oil for bread. It’s simply delicious!

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: Santo Domingo Taqueria
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Business Name: Santo Domingo Taqueria

Country of Origin: SE Oaxaca, TeMexico

Significance of Name:  The name of the restaurant came from the name of their hometowns Patron, Saint Dominic (Domingo de Guzmán) —a Saint they pray to. They initially chose the name without much consideration and although they would have changed it, they decided to keep since the clients were already accustomed to it as their popularity grew.


Goals for Business: The goals for Santo Domingo Taqueria is to continue to grow until one day they can expand by opening a new location or getting a bigger menu where they can have a bar and waiters. They are currently content with where they are and what they have achieved thus far however.

Gloria and Abraham’s Story

Meet Gloria Martel and Abraham Carassco who originate from a small town in southeast, Oaxaca, Mexico. After Abraham decided to migrate to the united states in 1984 to work in the crop fields in California. He lived there from the time he arrived up until 1989 when he decided to move to Portland Oregon. Gloria decided to follow along and moved to Oregon in 1991. They have been living in Portland Oregon ever since. They got married and had 3 kids who are now college graduates.

           They opened up their business in 2006 when Gloria's brother in law—who owns a foo cart—suggest they buy or start a business. That influence and the fact that they were tired of working for someone else is what led them to rent a location to open up a business. It was a tough decision because of how much work this meant and having small children didn’t help. They opened up their restaurant which offered a traditional Mexican menu on the corner of Killingsworth & 42nd Ave. A year later when the location next door to their restaurant opened up they decided to rent it to open up a new business with the goal of connecting the two to be able to provide a wider arrange of goods. This was a sort of goods and import store where you can find various things from clothing to medicine. These are very popular in the Latino community because they are one-stop-shop stores that will usually have everything you need. They ran both stores for 10 years until 2017 when they decided to close the goods store to focus on growing their restaurant business. 

             Around 2011-2012 they heard about Hacienda CDC who was providing entrepreneurial courses to help business owners run their business more efficiently. They initially doubted the program and did not want to share their personal business information because it was something they considered very private. Thankfully they decided to assist and realized the benefits of the program. They say owe the skills which have helped them run and grow their business to where they are now vs how stagnant they felt prior to receiving help.

                 It was in 2015 when the Portland Mercado opened, and the Empresarios Program became more established where they continued to learn and to receive direct help which they say has helped their business grow. They learned about how important things such as promotion and budgeting is which has helped them stay afloat during these harsh times of COVID-19. 

About Santo Domingo Taqueria

Abraham and Gloria, owners of Santo Domingo Taqueria, arrived at this country from the same Region Mixteca of Oaxaca at very young ages, Abraham at 17 and Gloria at 21. Abraham came to work in the fields of California and Oregon and Gloria to work in housekeeping, both in different industrial sectors but always thinking about how to improve and reduce the poverty of their families back home.

In 2006, they entered the world of commerce by starting their restaurant, Santo Domingo Taqueria, which has sustained and improved every day since then. Thinking about how to maintain and teach their new family of 3 children born in this country, in 2007 they acquired a clothing and accessories store attached to the restaurant where they worked and had the opportunity to keep the family together for ten years. Thanks to these risks and despite all the time-consuming work in the business, their children have managed to study at the university and have graduated ready to forge their future. 

Gloria and Abraham now focus solely on the restaurant and look for new strategies to expand their business without neglecting the services. The important thing for them is to preserve and share with the community the authentic flavors of their Region Mixteca Oaxaqueña. And at the same time, they hope to contribute to this country by creating job opportunities in the community, thus achieving the American Dream.

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Guest User
Meet our Empresarios: How Sweet It Is
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Name of Business: How Sweet It Is

Country of Origin: California, United States

Significance of Name: The name was selected with the idea of having a broad spectrum of products vs being tried down to a specialty product. With a broad range of skills and recipes, the owners plan into venturing to other products such as pastries and deserts. Ultimately, the name was selected through trial and error and a lot of deliberation.

Goals for Business:  Bryan and Pilar want to focus on expansion and partnerships with major retailers. Currently their focus is to survive past COVID-19, and to continue to grow their small shop located at Multnomah Village French Quarter, once businesses can safely open up again. To survive, they are selling through their shop online and through other vendors, while still offering custom orders with local delivery.     

Pilar and Bryan’s Story

Meet Pilar and Bryan Vocker they are the owners of How Sweet It Is—a candy shop company in Portland, Oregon. They have been married for thirteen years and have four kids. About three years back they began contemplating the idea of opening a candy shop and utilizing their skills. What was then simply an idea, quickly turned into a reality when Bryan lost his job.

Bryan is a candy maker with about ten years of experience, and a graduate of culinary school. His path to this carrier began while working restaurant jobs in his youth which eventually led him to venture into jobs at bakeries and similar shops. In search or a new discipline, he reached out to the old candy shop Preston's Candy and Ice Cream, in Burlingame, California to learn the tradition. There he learned many original recipes which he would later fuse with his own ideas to create new and traditional products.

Pilar comes from a family in the upholstery business, so her entrepreneurship spirit is something she inherited. Being the resourceful person that she is, she began looking for help on getting this business started after her and Bryan hit the green light in moving forward with the idea. With the knowledge of programs such as La Cocina, in California, they sought after help from non-profit organizations here in Oregon until eventually learning about the Portland Mercado. She reached out to be part of the Empresarios Bootcamp but missed the enrollment date. They would apply a year later and entered with an already established company with the hopes of expansion. There they learned about to how structure their company and other technical business details.

Together, Bryan and Pilar are a power couple that will stop at nothing to continue their growth. Although, COVID-19 has impacted them greatly, they are currently focused on their digital contact with their clients. They are also currently looking to enter retailers or digitals shops. They are also currently offering products to order and through their shop on their website. Delivery to your doorstep is also available within in Portland, Oregon so give them a call

 

About How Sweet It IsHow Sweet

It is, is a husband and wife owned, small batch, handcrafted confectionery company. They create and sell a variety of candy, chocolates, cookies, caramel corn, and other seasonal sweet treats.

With a small shop at the Multnomah Village French Quarter, they have offering fresh made products up until their temporary closure due to COVID-19. Currently you can place a custom order or shop through their website. Each batch is made fresh with local ingredients and lots of love. They live by the idea that behind every sweet treat, there is a story to tell. Whether a treat takes you back to grandma's kitchen or if you have memories with a friend while on vacation—memories are the foundation of their recipes and business!   

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet Our Empresarios: Salsas El Paisano
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

 

Business Name: El Paisano Salsas

Country of Origin: Michoacán, Mexico


Significance of Name:  The name is inherited from previous owners but to Margarita it stays relevant considering her roots and origins as an immigrant to the U.S. It is tradition for people from Latin America to call themselves or others alike, “Paisano”.

Goals for Business: Margarita hopes to continue to venture and grow in the packaged salsa business while continuing to grow her clientele at her restaurant. Things are uncertain considering the current circumstances but she is optimistic and that she will will continue to thrive or at least stay afloat. She also hopes to see her Salsas in as many local grocery store shelves as possible so she is also focused on branding and promotion.

Margarita’s Story

Meet Margarita Guzman, owner of Taqueria El Paisano and Salsas El Paisano. Originally from Michoacán, Mexico, she first moved to the Unites States twenty nine years ago, in 1991. She moved because her husband at the time, had been living in the U.S already as a resident so she wanted to join him. Unlike her husband however, she had to cross the border as an immigrant through the Arizona desert with the hopes of starting a new life and family.

When she first arrived she did not work much due her status, but as she met more people from her community she got connected to El Programa Hispano, who were kind enough to offer her work in child care. She did that for many year until her and her husband were in a car accident back in 1994. They received money as compensation and It was then when they decided to invest that money into a business in 1997. Since her husband had been working in the restaurant industry for many years they decided to buy a food cart, which they placed outside of a local dance club on Friday and Saturday nights. Initially the husband was the only one working the cart until about two years later when they had the opportunity to lease a physical location. A few years later they sold the business after personal issues let them to divorce a split assets. After a reasonable and smooth divorce, Margarita stayed with the business and the husband with the house. It is then that Margaritas entrepreneurial spirit sparked brighter. She now had to focus on all aspects of the business versus before when all she would do was help prep and make the salsas. Salsas which would eventually take off as a business of their own.

After taking over the business, Margarita began searching for help on properly running and growing her business. For many years she did everything on her own until 2017 when she found out about the Empresarios Program while visiting Hacienda’s CDC headquarters for help on a mortgage. She saw a flyer which promoted program and decided to enroll. She took Empresarios Bootcamp and successfully completed it that same year and has continued to participate in the one on one business advice coaching. She thanks the program and her business advisor, Adriana Lopez, for the help in learning how properly run the business and for helping her venture into the packaged products business as well .

Thanks to customer and peer feedback, Margarita had always wanted to package and sell her Salsas but never knew where to begin. Thanks to the knowledge, help, and connections from the Empresarios Program, Margarita was able to develop, test, and package her products and currently has three different packed salsas ready for the shelves.

About Taqueria El Paisano

Taqueria El Paisano is proudly a woman owned business, offering traditional Mexican food in Beaverton, Oregon. Established by prior owners, Margarita Guzman and her husband first took over the business to become self-employed and with the goals of expanding to other location together. With a long history in the food industry, their recipes and dishes were well accepted by their new community and slowly continued to grow. After a divorce, Margarita became the sole owner and decided to seek for help on how to properly manage and grow. All this was new to her since the husband would take care of everything before the divorce. With help form the Portland Mercado Empresarios Program she was able to learn key technical business skills which have helped her run her business till today, through COVID-19.

Prior to COVID-19, however, she began to venture into the packaged goods industry with three of her salsas. These are the: Avocado Salsa, Habanero Salsa, and the Chipotle Salsa which are now ready to hit the shelves. Sadly, most of her promotional opportunities for the salsas have vanished due to the virus, but she continues to focus on her restaurant business which now offers Take-out and delivery via Grubhub and Postmates!

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Guest User
Meet our Empresarios: HAB Sauce
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

 

Business Name: HAB Sauce

Area of Origin: Los Angeles, CA | Portland, OR

Significance of Name:  David and his wife chose the name while brainstorming. They chose “HAB” because of the Habanero chili, which they use most. The final name being “HAB Sauce” due to the fact that they are a sauce company.

David’s Story

Meet David van Overeem, owner and creator, of HAB Sauce. He was born from diverse family lineage and a childhood filled with the flavors of Indonesia and Latin America. His father was born in Indonesia and moved to Holland to enroll in the Dutch navy. Later on, he moved to the United States in the 50s, where he would meet the woman who is Davids mother. She is from Latin decent, born native to Los Angeles California. It was there where David was born in 1981.

David grew up in a very diverse family household and community which played a huge role on who he is and what HAB Sauce is. Growing up he would spend time with both parents, whose cuisine variance exposed him to a wide range of flavors and recipes. All which would inspire his sauces today.

In his teen years, David moved to Selam, Oregon where he lived for a few years until 2004, when he moved to Portland, Oregon, where he currently still resides. David is a person of many virtues, and has experience as a DJ, Producer and Performer, amongst many other talents. Talent that has taken him around the world to perform as a turn tableist with other well known artists in the genre.

Through his adulthood, David settled down from his travels and worked locally in PDX. He built a family and settled down while continuing with his passion of music and art. Year later,David had a daughter, which led him to make the decision to become a stay at home dad—with the goal of spending his time raising his kid and planning out his next move in life. Eventually she grew older and he had to make the decision to go back to work or to find another way of making income. While on the verge of signing up to a coding class with the idea of becoming a coder, he stopped himself last minute and talked himself into making a hot sauce company instead. The idea came from his hobby of grilling and his love for spicy food growing up. He says that for along time, while getting together with friends for BBQ’s, he would always make the salsas happen somehow! “We wouldn’t have much, but I would take whatever ingredients we had and made it work. Make the most out of what you have!”.

Fueled by his desire to create sensational sauces that could be shared with family and friends, he began HAB Sauce using recipes he could pass down to his daughters. Drawing inspiration from his young age where he was able to taste flavors from all sides of the family, he now finds himself recreating those flavors from his childhood and expanding on them. Handmade in small batches with carefully selected fruits and an array of hot peppers. HAB Sauces strikes the perfect balance of sweet and heat. David’s passion for food and flavor radiates when he speaks, a passion he largely attributes to his diverse background.

About HAB Sauce

HAB Sauce is a company based in Portland, Oregon. Inspired by a passion of grilling and making sauces for friends and family, to now being an awarded, well known local sauce found in dozens of shelves around town. 

        When David decided to take the plunge into the industry, he enrolled in the Portland Mercado Business Foundations, Empresarios Boot Camp; where he learned the basics and procedures to properly establish his business. It is also there where he met a buyer from New Seasons who eventually helped him get HAB Sauce on their shelves.

      According to David, it’s not just the pepper that makes the sauce. It is the belief that a killer hot sauce starts with fresh, high-quality ingredients. He can find the highest-quality ingredients for his recipes through the strong relationships he has with farmers throughout Oregon. Such as the peaches and firewood he gets from a farmer in Dayton, Oregon. David’s passion for ingredients is evident when you try his sauces. They have a body and depth, unlike most commercial hot sauces. Together the onions, garlic, tomatillos, and chilis create an aromatic flavor that completely invigorates your palate.

       In addition to the unique flavor profiles that HAB Sauce sauce offers, consumers will also notice vibrant, beautiful artwork on each bottle they purchase. This is something that David is particularly proud of. “The labels are completely inspired by my friends and my brother, who is a graphic artist,” David explained. “I have friends from old graffiti crews I was in and they’re designing with me and it’s great. Their art inspires me so much and I want to put it out there in the world. Who would have thought that when you go to the grocery store you also see our art on the shelves?”

       Today, HAB Sauce has six signature hot sauce flavors with occasional limited-edition flavor releases, like their Smoked Cherrywood Hot Habanero sauce. You can find HAB Sauce in dozens of grocery

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Mercado EmpresariosGuest User
Meet our Empresarios: Tita's Kitchen
 
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Business Name : Tita’s Kitchen

Area of Origin: Lima, Peru.

Significance of Name: "Tita" is how her younger sister started calling her since she was a baby because she couldn't pronounce "Hermanita" and after a while all of her cousins started to call her by the same name. Since Tita's Kitchen is a family oriented Food Truck, it only makes sense to name it after her family-given name.

Goals for Business: Tita’s goal is have a successful launch and acceptance from the community. She hopes to one day grow and expand her business to a location outside of the Portland Mercado and eventually have multiple locations throughout the North West.  

Tita’s Story

Meet Fabiola Chipoco a 28-year-old entrepreneur from Lima, Peru, and owner of the new Portland Mercado Food Truck: Tita’s Kitchen. Fabiola's story as an entrepreneur began early on thanks to her father's influence. As the oldest daughter of two, she always had an urge to get things done. She entered college at the age of 16 and graduated with a Digital Marketing and Advertising degree from a university in Peru. During her schooling, she began working with local businesses as an independent contractor in advertising and branding to make extra money. Little did she know that was the start of what was to become her first company. When she graduated, she got a full-time job at an advertising company while she continued to work independently with private clients. It was during her time at this job when she realized that she preferred the more intimate interactions of her side hustle versus the agency job. She explained that the difference in how the work gets done and the freedom of creativity is unmatched between both jobs. When working with smaller clients, she felt more listened to and with more space to propose unique and creative ideas that she had. 

After quitting her full-time job, she focused a lot more on her own company and eventually worked with up to 8 businesses simultaneously before deciding to drop everything and go! She wanted a change in her life; One with new ventures and opportunities where she could be herself and utilize her skills. At the age of twenty-three, she sold her car and used up her saving to move to explore the world and eventually settled in Miami, Florida, where she knew some friends. As always, Fabiola did not have trouble adapting to her new life. She utilized her talents and skills as a dancer to become a dance instructor and even performing in videos for famous musicians. She was creative and with a drive to be successful. Sadly, she never felt at home and always felt out of place. One day, thanks to a friend's recommendation, she decided to move to Portland, Oregon, with hopes of filling the void.

About Tita’s Kitchen

Titas Kitchen offers innovative, tasty, and healthy Peruvian food in the North West. They specialize in Peruvian cuisine and are influenced by traditional recipes and with a fresh touch of local ingredients to enhance or replace seasonal and foreign ingredients. 

Owner, Fabiola Chipoco, who is from Lima, Peru, says her inspiration behind the business is the idea of bringing the warmth and the sense of home that food brings to her and her family, to her whole community. Fabiola, who goes by the nickname “Tita” left Peru at the age of 23 to travel around the world. When she did she left behind two of the most important things in her life: her family and her home. Tita was lucky enough to meet amazing people and see new places during her travels, but nothing ever felt like home. Tita's Kitchen is her way of recreating the atmosphere, flavors, and traditions that she so dearly misses from Peru. The feeling of unity and the connection with family while sharing a meal was something that she could not feel anywhere else, so she wants to create it.  

Tita has always had a love for food and cooking. After arriving in Portland and seeing the diversity of foods from all over the world available, she felt inspired and urged to bring her culture to our table. Her venture in the food industry started thanks to the guidance of a well know Peruvian restaurant in Seattle, Washington, known as Don Luchos. Tita reached out to the business owner of Don Luchos and asked for a chance to meet him in person to ask him some questions. Thanks to his generosity, he helped her learn and perfect traditional Peruvian recipes while teaching her about the food industry. As a sort of apprentice, she grew knowledgeable enough to leap into starting her own business. A vision that started to manifest itself when she learned about the applications for the vacant Portland Mercado carts. She did not doubt in applying and expressing her vision and instantly became a reality.

    

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Mercado EmpresariosGuest User
Meet our Empresarios: Nana's Exquisite Confections
 
 
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Business Name:

Nana’s Exquisite Confections

area of Origin:

Gresham, Oregon

Significance of Name: 

The name was selected because Florence wanted a name that was classy and celebrates yesterdays. She included “Nana’s” later on when she became a nanny and also to celebrate the other women in her life who taught her what she knows: Her mother and grandmother.

Goals for Business: 

When COVID-19 hit, Nana’s Exquisite Confections shut down completely due to the fact that she did not want to be liable for anything and she was not too sure what the county would mandate. As she learned more about the precautions needed to fulfill orders in a sanitary way, she opened back up and has since followed all the safety protocols to provide the highest quality and service possible. Her goal to grow her digital presence to connect with more individuals and customers who love and appreciate the fine work of yesterday deserts.

Florence’s Story

Meet Florence Jenkins, owner, and founder of Nana’s Exquisite Confections. She was born and raised in Portland, OR, and was blessed to have parents and grandparents that advocated and role-modeled the importance of working hard. They intentionally instilled entrepreneurial characteristics in their children hoping that one day they would go on to be their own boss. In 2008, Florence brought that investment from her parents into fruition by starting an In-Home Baker business that focuses on providing high-quality, up-scale “Yester Year” style desserts to a varied audience.

Florence has a love for children and especially the youth. A few years ago she began facilitating Cooking Classes for youth (Teen Cuisine) where she’s not only able to teach the youth basic cooking skills within their own homes, but she’s also able to speak words of affirmation through the process and see on-site transformations in the kids she teaches. Florence has had the opportunity to provide cooking session services for, Kitchen Commons, HomeForward, New Avenues for Youth, The Oregon Youth Authority’s MacLaren Youth Correctional Facility, and for a host of private participants. Florence declares that our youth shall live and not be destroyed from having a defeatist mentality. Although Florence’s vision hasn’t come to full fruition, she firmly believes that even baby steps are deemed as a forwarding movement.

Florence is a kind lady who is ready to put a smile on your face and full belly with a clean plate. Her recipes are traditional and made with high-quality ingredients.

About Nana’s Exquisite Confections

Nana’s Exquisite Confections is proud to be a women-owned bakery that passionately produces up-scale versions of “Yester-Year” desserts. They believe that there is an untapped, limited market for home-style desserts made of premium ingredients, traditional recipes, and a lot of love. If you’re an individual that appreciates the time and preparation that goes into making high-quality desserts from scratch, then Nana’s is the bakery for you!

The fruition of Exquisite Indulgence Desserts, now called Nana’s Exquisite Confections, was not something that happened by chance. In 2006, through the tugging of her heart and soul, Florence Jenkins felt the need to begin using her gifts, talents, and abilities to make a difference for others. As a middle child, she has always been a peacekeeper and always loved sharing and showing love to others. She decided to start a bakery because of her love for cooking which came from growing up baking with her mother and grandmother. She loves to see the warmth and happiness in people’s faces as she presents them with a cake or dessert. What she loves the most, however, is spending time teaching the youth about basic home cooking while talking and coaching them in life to become better people and making sure they know they are loved. Love is a key ingredient in all of her confections.

Learn more about our Empresarios program and other businesses at the Portland Mercado.

 
Meet our Empresarios: Principe Maya
 
 
 

Hacienda CDC’s Empresarios programming supports entrepreneurs to start, grow, and scale their businesses. Read more about our featured Empresario and learn about our amazing community of small business owners.

Business Name:

Principe Maya

Country of Origin:

Chumayel, Yucatán, Mexico

Significance of Name:

The name was selected because by the owner because he wanted to represent his origins in the name and the fact that a lot of these recipes are often served to royalty or people of high status.     

Goals for Business: 

Edilberto’s focus is to settle down and find his rhythm with his new business and to grow. He hopes to one day open up a restaurant where he owns the property to avoid paying rent but most importantly, he wants the independence that being a small business owners can offer him.

Ediberto’s Story

Edilberto Puch arrived to the United States in 2001, leaving his hometown after his brother suffered a critical accident which put him in a coma. He wanted to be able to help pay the bills which were stacking up.

After arriving to the U.S, Edilberto settled down and worked in restaurants as a dishwasher. With time, he gained and improved his skills. Eventually, he moved up positions to being a cook where he learned essential skills and techniques which have helped him improve his craft.  

As time passed by, he began to miss the foods and rich flavors from his hometown. This led him to reach out to his family for their traditional home recipes with the hopes of learning them. Later on, he was able to connect with an aunt who also immigrated to Portland, and he asked her to teach him how to properly cook these ancient recipes. She was delighted to help and not only did she help him perfect his recipes but she also now helps cook in this new venture. You can be left assured that these recipes will take you back centuries to the era of the Mayan civilization. 

It was not until years later after connecting with his aunt that this dream of opening up his own business became reality. In 2020, during the start of the pandemic, Edilberto lost his job due to labor cuts. Because he was having so many difficulties finding a new job, he decided to start looking into the opportunity of starting his own business. He reached out to the Portland Mercado after learning about their services and entrepreneurship opportunities. After a lot of coordination, paperwork, and handwork, Ediberto was able to finalize a deal on renting a food Cart at our Portland Mercado Location. He and his traditional flavors and recipes are members of our beloved family and community! 

About Principe Maya

Principe Maya joined the Portland Mercado food carts with a focus on recreating traditional recipes from the Mayans, who once flourished in the Peninsula of Yucatán. Their Ancient Mayan diet focused on four domesticated crops: maize, squash, beans, and chili peppers. Tortillas, cooked on a “comal” were also staples of their diet. These were often used to wrap other foods like meats, beans, etc. Tortillas are perhaps the best-known pre-Columbian Mesoamerican food but they used maize in many ways. Some notable uses were on their Tamales and Pibes, which were usually “Masa” stuffed with meats, adobos and wrapped in banana leaves to be slowly cooked in dug-out fire pits.

Ediberto grew up eating these dishes from his mother and elders who learned the recipes through their elders. Having survived generations, most of the dishes have evolved now that we are in the 21st century. The way these dishes are made and cooked have adapted to our modern life and thus fire pits are no longer used. The goal at Principe Maya is to prepare dishes true to their origins by using local ingredients mixed with imported spices. Sadly, no fire pit is possible. 

Learn more about our Empresarios program and other businesses at the Portland Mercado.