Meet our Empresarios: Pistakio
Nico and Fran are two entrepreneurs with a mission to introduce their innovative pistachio spread, Pistakio, to every household. In 2023 they partnered up with Hacienda’s Empresarios program to launch their business. Read more about their inspiring journey.
In 2022, Fran Voit and her partner Nico Buffo were in their senior year at Savannah College of Art & Design when they came up with an innovative business idea for one of their classes. With their shared passion for food, (and pistachios!) the two of them thought about ways to create a universally loved treat. Why pistachios? While traveling through Italy, these two entrepreneurs fell in love with its savory and sweet applications. From this unexpected inspiration came Pistakio, a spread that they call “pistachios reimagined.”
Impressed by the final project, Nico's professor urged them to bring their idea to life. His encouragement instilled belief in the potential success of Pistakio. After much deliberation, Fran and Nico embraced the unknown, eager to see where their idea could take them. “We were honestly shocked at the response we got, and that got us thinking,” explained Fran.
They soon launched an Instagram page, inviting followers to join them on their journey. In February 2023, they showcased their first batch of recipes at a farmers' market in Savannah, Georgia. At the farmers market, Nico and Fran received feedback from customers about what they liked and didn’t, which gave the business owners a better idea of what people appreciated.
"We wanted to make sure people could use the spread on anything, not just have seasonal spreads like you often see," said Fran. This commitment to creating a versatile pistachio spread led them to Portland. “We knew that this was a great place to start a business because people care for fresh and local businesses.” Their goal was clear: to tap into the vibrant community of small businesses to offer a unique, delectable nut spread unlike any on the market. “We noticed that there were nut butters and spreads, but not many pistachio-based for everyday use...” Fran added.
As Pistakio's popularity grew over time, Nico and Fran faced the challenge of meeting demand. During this time, they discovered the "Get Your Recipe to Market" course at Portland Community College. Fran luckily crossed paths with Melina Romero, the Empresarios Program Coordinator, since the Empresarios program gave an educational presentation to the class. “Melina was a presenter one day and we immediately connected after realizing we were both Ecuadorian. Soon after, we began to search for a kitchen to produce and she told us about the commissary kitchen, so we went immediately!” recounted Fran.
The Portland Mercado commissary kitchen provided Nico and Fran with the space to scale up production, fueling their ambition to create more products. They soon became clients of the Empresarios program, where they were paired with Flavio Gracia, their personal business advisor. On one occasion, through the guidance of the Empresarios program, Fran and Nico pitched their ideas to a local grocery store, gaining invaluable insights to propel their progress. "I vividly remember seeing Fran and Nico's dedication and passion during the pitch meeting. Some board members said that it was the best presentation they had heard," shared Melina.
The relentless determination and hard work of this dynamic duo have undoubtedly paid off. Their success is also due to the unwavering support of many. "It was because of a lot of people's support we are here now and in less than a year. I’m grateful for Melina and the Empresarios team, all the vendors, and the people who have supported us. We are grateful for it all.," expressed Fran.
Looking ahead, Pistakio will be available for national purchase through their website beginning February 26th, 2024. Furthermore, Fran and Nico are eager to launch a second savory Pistakio spread in 2025 and explore additional flavor variations. “We want to create variations and fun collabs of our sweet one since it has been loved by so many already. And we're super excited (and nervous) for our launch coming up really soon!” shared these amazing entrepreneurs. Congratulations, Fran and Nico, on an extraordinary and inspirational beginning!
Ready to start your food-related business? Learn more about our Empresarios program.