Mercado Program Director

Job Opportunity


  • Position Title:    Mercado Program Director
  • Program/Dept.: Portland Mercado
  • Supervisor: Chief Operating Officer
  • Supervises: Department of six employees, with three direct reports
  • Status: Full Time -Exempt
  • Compensation: $60,000 – 75,000 depending upon experience
  • Physical Strength: Light

Hacienda CDC is a Latino Community Development Corporation that strengthens families by providing affordable housing, homeownership support, economic advancement and educational opportunity.

Position Summary:

The Mercado Programs Director is a strategic leader who formulates and implements Hacienda’s mission, vision, values, strategies and programs. The Portland Mercado is a brand of the Hacienda Family. Key areas of responsibility are resource development, partnership development, staff management, programs management and evaluation, as well as program expansion to areas such as Hillsboro, Gresham and Vancouver. Primary programs are the Mercado retail space, Entrepreneurship Program for new or expanding small businesses, and a Commercial Kitchen.

The Mercado Programs Director is tasked with developing and diversifying programs and funding so that income increases, and the future and growth of the organization guaranteed.  This role acts as the ‘face’ of the Mercado Program to all community interests such as cities, the business community, funding sources, clients, as well as the Latino and other underserved communities.

Further, the Mercado Programs Director will seek opportunities to collaborate with all Hacienda Departments to strengthen interdepartmental relations, cross-disciplinary knowledge and understanding of each department and increase capacity building.

The Mercado Empresarios Director reports to the Hacienda Chief Operating Officer (COO).

Essential Duties and Responsibilities:

Business Development/Resource Providers

  • Develop, plan and implement Mercado growth strategies and business initiatives; identify and map program strengths and opportunities, as well as client needs; focus on initiatives that support the sustainability of the programs, uplift and empower the staff and the population of entrepreneurs that Hacienda and the Portland Mercado serve.
  • Develop, manage and retain stakeholder relationships; unite them to reach common goals; stakeholders include small business owners, startup entrepreneurs, other Hacienda employees and/or departments, the Portland Mercado Property Manager, the community at large and supporting corporate businesses; engage with stakeholders through various activities such as Board participation, attending Mercado events, and others.
  • Work with partners to establish mutual objectives, roles and measurements.
  • Develop partnerships with economic development and entrepreneurial resource providers to offer technical assistance, training and other specialized services and programs.
  • Establish relationships with corporate diversity suppliers, and procurement managers to promote the Mercado brand and all entrepreneurs, and keep clients informed of business opportunities.


  • Propose, research and coordinate the implementation of social enterprise projects such as the Portland Mercado bar, and Portland Mercado line of products to support the sustainability of Mercado programs and Mercado business incubator facilities.
  • Develop strategies for regional expansion of programs and incubator facilities to Hillsboro, Gresham and Vancouver.
  • Lead fundraising and relationship building operations with government and philanthropic partners, collaborating with Hacienda’s Director of Philanthropy.
  • Manage grant reporting and applications also in collaboration with the Director of Philanthropy.

Small Business Advising

  • Set goals and metrics for small business advising and training.
  • Orient new advisors, support existing advisors, and set vision goals for the advising department while maintaining appropriate service levels.
  • Monitor performance of each client/consultant relationship; work with both parties to make necessary adjustments.


  • Develop a six-month marketing plan to promote the Mercado, the commissary kitchen and food entrepreneurs.
  • Actively promote the Mercado through various media outlets, resource providers, elected officials and the corporate community.
  • Conduct and/or participate in events to promote all Mercado related activities and venues.


  • Manage a staff of 6-8 people.
  • Plan and implement a balanced budget for the Mercado programs, in collaboration with Hacienda CFO.
  • In collaboration with Property Manager, attract and select Portland Mercado tenants based on entrepreneur readiness and alignment with Mercado programs and property mission and brand.  Develop a mechanism for tracking clients’ short-term and long-term performance.
  • Establish and document processes and procedures for running the Mercado Programs efficiently.
  • Commit to incorporating diversity, equity, and inclusive practices in all aspects of work, attending all mandatory workshops, and asking for clarification from HR or the DEI Committee when needed.
  • Performs other duties and functions as necessary or as assigned.


Ability to perform the essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employee or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education and/or Experience:

  • Bachelor’s degree in Business, Community Economic Development, or related field or equivalent related work experience.
  • At least three to five years of professional experience leading programs in a non-profit setting
  • A minimum of two years supervisory experience that includes goal setting, directing workflow performance management, coaching and providing constructive feedback.
  • An entrepreneurial background is a plus

Language Skills

The ability to speak, write, and understand English and Spanish is strongly preferred.  Must have excellent oral communication skills including a comfort with public speaking.

Computer Skills

Job requires specialized computer skills including MS Word, Excel, Outlook.  Must be adept at using various applications including database, spreadsheet, report writing, online research, project management, graphics, word processing, presentation creation/editing, communicate by e-mail and use scheduling software.

Knowledge, Skills & Abilities

  • Able to motivate and empower employees, managers, and community members with ease
  • Demonstrated ability to work with, and connect with, a diverse stakeholder community; effectively work across cultural and socio-economic differences.
  • Demonstrated deep commitment to social and community service
  • Possess a strong understanding of the Latino/Hispanic culture.
  • Think from a social enterprise and sustainability approach in the proposition of new initiatives through various avenues such as grants, events, direct sponsorships and private donors
  • Strong knowledge of community organizing, especially organizing food entrepreneurs seeking similar goals while promoting the Mercado Empresarios and Portland Mercado Brand.
  • Strong understanding of marketing strategies, publicity and graphic design as tools to increase the visibility of the Portland Mercado, its programs and entrepreneur residents.
  • Skilled at creating an environment of respect, trust and teamwork with staff members at every level in an organization.
  • Strong working knowledge of finances and budgets: able to understand, explain, and provide direction to your team.
  • Ability to work under pressure and meet deadlines while supporting and providing the resources for the entire Mercado team to work and succeed on their different roles.
  • Demonstrated knowledge of social justice issues and the dynamics of social change; strong commitment to diversity, equity, and inclusion.
  • Valid driver’s license, good driving record and own reliable transportation with current insurance. Frequent travel within the Portland-Metro area can be expected.

Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands:  Position is sometimes sedentary, but also requires mobility to client and partner sites and office headquarters; dexterity necessary to operate a computer with substantial repetitive motion of wrists, hands, and/or fingers; the visual acuity to read and prepare/analyze data and figures; ability to express/exchange ideas by means of the spoken word; perceive the nature of sounds at normal speaking levels with or without correction; majority of work performed indoors. Some travel required. Valid Driver’s License and access to car preferred. Some evening hours may be required for meetings, events and to meet deadlines.

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The noise level in the work environment is usually quiet to moderate.

Note: This job description is intended as a guideline only, and does not limit in any way the duties or responsibilities of any employee. Nothing herein shall be construed as a contract of employment, expressed or implied.  All employment is terminable at will, with or without cause.

Hacienda CDC is an equal opportunity employer!